Half Moon Bay Seafood Marketing Association is a non-profit organization run by fishermen, for fishermen who have come together to provide a unified and professional voice for their local industry. Members are harvesters of all local target species and represent all sizes of fishing businesses working out of Pillar Point Harbor. These fishermen share a strong commitment to productively engaging with the diverse issues and complex decision-making processes that impact their businesses, community and marine environment, and to protecting their commercial fishing heritage. Through community outreach such as participating in the Annual Fish and Fleet Festival, and the Half Moon Bay High School Fisherman’s Scholarship program, and by leading the way in ocean stewardship by successfully contributing to Lost Fishing Gear Recovery in the State of California, this group is building on the rich history of commercial fishing in Half Moon Bay and continuing to provide fresh sustainable seafood for all to enjoy.